PGDM in Marketing
Marketing is a significant department of an organization that spreads out into various areas like advertising, public relations, promotions and sales. You can choose a domain to become a Marketing Manager which will help you to connect to the other fields like content marketing, Search Engine and Social Media Marketing. Whatever the scope is, it becomes more important to have firm grounding to your footing in Marketing in both theory and practices.
Marketing gives you the options to pursue your career, like engineering, automotive, manufacturing, media, and IT. Every industry has different requirements and that gives space for a wider spectrum of choosing a role. One can adopt it for a research field as it is a never-ending sector.
Marketing Managers basically have an analytical mind to develop different strategies. Developing new ideas and concepts to sell your product based on the ever changing times and needs of the customers can be a thriving area for higher levels of research and studies for students of Marketing. The field of Marketing paves a way for well paid jobs. It not only promises growth in your career as well as enhances your abilities to be target-oriented, facing new challenges and keeping a sharp and alert personality. Pursuing this field not only gives you a challenging career but also gives you a glimpse of the various fields that come together in an organization, thereby making you an all-rounder.
Our PGDM Advantage:
Duration:
Marketing Specialization - Basket of courses
Semester I
Course Code | Core Courses (Compulsory) |
GC 101 | Managerial Accounting |
GC 102 | Basics of Marketing |
GC 103 | Organizational Behavior |
GC 104 | Managerial Economics (Micro) |
GC 105 | Indian Ethos and Business Ethics |
GC 106 | Business Research Methods |
Course Code | Elective Course (Any 6) |
GEC 101 | Fundamentals of Management |
GEC 102 | Indian Economy & Policy |
GEC 103 | Communication Lab |
GEC 104 | Foreign Language |
GEC 105 | Enterprise Analysis & Desk Research |
GEC 106 | Selling and Negotiation Skills Lab |
GEC 107 | Entrepreneurship Lab-1 |
GEC 108 | Database Management System |
GEC 109 | Information Technology and Management |
GEC 110 | Essentials of Psychology for Managers |
Semester II
Course Code | Specialization Core Courses (Compulsory) |
SPC 201 | Retail Marketing |
SPC 202 | Services Marketing |
Course Code | Specialization Elective Courses (Any 3) |
SEC 201 | Direct Marketing & CRM |
SEC 202 | E-Commerce |
SEC 203 | B2B Marketing |
SEC 204 | Marketing of Financial Products and Services |
SEC 205 | Marketing Research |
SEC 206 | Advertising |
Semester III
Course Code | Specialization Core Courses (Compulsory) |
SPC 301 | Product & Brand Management |
SPC 302 | Sales Force & Channel Management |
Course Code | Specialization Elective Courses (Any 3) |
SEC 301 | Financial Aspects of Marketing |
SEC 302 | Marketing Analytics |
SEC 303 | Digital Marketing |
SEC 304 | New Products Creation & Development |
SEC 305 | Media Planning & Buying |
SEC 306 | Marketing Strategy |
Semester IV
Course Code | Specialization Core Courses (Compulsory) |
SPC 401 | Integrated Market Communication |
SPC 402 | Sales Management & Promotion |
Course Code | Specialization Elective Courses (Any 2) |
SEC 401 | Marketing 3.0 |
SEC 402 | Semiotics: Strategies for Media & Brand Communication |
SEC 403 | International Marketing |
SEC 404 | Emerging Trends in Marketing |